Hand-painted Belstaff mural in Longton [VIDEO & PICTURES]
This hand-painted mural is located on Uttoxeter Road in Longton, just opposite the Gladstone Pottery Museum. Local street artists Rob Fenton and Ethan Lemon were commissioned to paint the mural, which measures approximately 10 metres by 7 metres, and showcases the local brand, Belstaff which was founded 100 years ago in 1924 by Eli Belovitch and his son-in-law Harry Grosberg.
Belstaff is a garment manufacturer best known for producing high-performance waterproof jackets used by motorbike racers and those looking for good quality outdoor wear. The company had two factory’s in the local area, one on Caroline Street in Longton, and another in Silverdale.