Staffordshire Safer Roads Partnership announces Ride it Right routes
The Staffordshire Safer Roads Partnership (SSRP) has announced eight routes across Staffordshire and Stoke-on-Trent to be the focus of their annual ‘Ride it Right’ campaign, designed to reduce motorbike casualties.
The campaign features eye-catching yellow ‘Think Bike’ signs on specific routes asking drivers to be more aware of motorbikes, and urging bikers to ride carefully. ‘Think Bike’ coasters will be distributed to venues along the routes, and the campaign messages will also be shared on social media.
The routes, which are updated each year, have been identified by the SSRP as the highest risk based on the analysis of motorcycle collisions.
Deputy Staffordshire Commissioner for Police, Fire & Rescue and Crime Dave Evans is co-Chair of the SSRP. He said: “Since the scheme was introduced in 2006, the Ride it Right routes have seen a 30% reduction in motorcycle casualties on those stretches of road with yellow signs, which outweighs the reduction seen on other roads in the county.
“Although the scheme is aimed at bikers and car drivers, all road users should think safer when they see the signs to help reduce motorcycle casualties. If you see the signs while you’re driving, please take extra care on these routes and keep yourself and others safe.”
Since Ride it Right was introduced in 2006, 36 different routes have been identified by the scheme. The routes identified for 2025 are:
- A5 Weston to Cannock
- A52 Newcastle to Bucknall
- A53 Stoke-on-Trent to Flash
- A460 Rugeley to Wolverhampton
- A511 Tutbury to Bretby
- A513 Rugeley to Tamworth
- A520 Stone to Leek
- A5272 Chell to Weston Coyney
For more information about the Ride it Right routes, and other safety advice and guidance for bikers, visit www.staffsbiker.co.uk/rideitrightroutes.
The SSRP aims to achieve a long-term, sustained reduction in road traffic collisions through joint work by partners including the Staffordshire Commissioner’s Office, Staffordshire Police, Staffordshire Fire & Rescue Service, Stoke-on-Trent City Council, Staffordshire County Council and National Highways. Find out more at: www.staffssaferroads.co.uk
