Study Reveals Stoke Is The 6th Most Popular UK City For Motorcyclists

A new study by, insurance marketplace, Confused.com has looked into the cities that attract and are home to the most motorcyclists. 

Studying the number of motorbikes per city, the ratio to cars and populations, and motorbike-related searches from each city, Confused.com were able to produce an in-depth index showing the UK cities favoured most by motorcyclists.

You can see the full results of the study here: https://www.confused.com/motorbike-insurance/biker-destinations/ 

Confused.com’s study found:

  • Stoke-on-Trent is the 6th most popular city for motorcyclists in the UK
  • Across the UK, 17,000 new bikes have been registered in the past 2 years
  • Top placed Plymouth is home to 3 motorbikes per 100 people in the city, making it the most biker-concentrated city in the UK
  • Bristol, the second most popular city for motorcyclists, has just over 8,700 bikes registered in the city
  • Motorbiking is the least popular in Northern Ireland, with Derry City and Strabane seeing just one bike licensed per 100 residents
  • Birmingham has the lowest interest in bikes by capita (0.78), with 8,580 bikes licensed compared to a population of more than 1.1 million people

The UK Cities With The Most Bikers

More than 17,000 new motorbikes have been licensed across the UK in two years. And according to Confused.com’s research, there are some cities in the UK where bikes are a very popular way of getting around.

Taking into consideration the number of bikes licensed in each city, the car-to-bike ratio and bike-related Google searches to create an overall score, Confused.com has identified which cities are home to the UK’s biking population.

Plymouth is revealed as the biggest biking city in the UK, with the highest biking population. In total, there are 7,116 bikes licensed in the South-West city, meaning there is one bike for every 16 cars on the road. When looking at how this compares to the population of the city, it equates to three bikes licensed for every 100 people, also making it the most biker-concentrated city in the UK. With this in mind, it’s no surprise the port city tops the list with the highest combined score.

Other waterside locations, including Bristol, Derby and Kingston-Upon-Hull feature highly in the rankings. In particular, Bristol ranks second in the study, with the highest number of bikes licensed in the top 10 (8,704). 

However, when taking into consideration the high population of the city, this equates to just two bikes per 100 people, and one bike per 21 cars on the road. However, people in the city are showing a lot of interest in biking, going through 1,650 Google searches per month, which contributes to the overall score.

UK biker destinations, ranked by overall score:

CityOverall ScoreTotal Bikes LicensedBike To Car RatioBikes Per 100 PeopleBike-related Google Searches(SV)
Plymouth97,1161:163700
Bristol88,7041:2121,650
Peterborough73,4431:532660
Kingston-Upon-Hull74,7351:202690
Derby74,3701:282680
Stoke-on-Trent64,1051:272640
Chelmsford53,8191:252190
Southampton54,5941:212370
Sunderland53,5731:321610
Doncaster55,7381:262420

Meanwhile, in some cities in the UK, motorbiking seems a lot less appealing to residents. Derry City and Strabane in Northern Ireland recorded the lowest number of bikes in the city at just 1,185 – which is one biker per 100 people, and for every 49 cars on the road. 

However, this isn’t the lowest biker-populated city in the UK. 

According to the study, Birmingham has 8,580 bikes licensed in the city. Comparing this with the city’s population of more than 1.1 million people, that equates to less than one biker per 100 people, and per 74 cars on the road. 

Biker Hotspots For Motorbike Enthusiasts

The beauty of having a motorbike is being able to get away from your hometown and exploring. But finding new routes or adventures can be quite confusing, especially for new bikers. 

Motorbike expert, Adventure Biker has shared some of his favourite locations around the world to connect with other bikers. Whether you’re in the UK or exploring the rest of the world, these are some of the recommended spots to pay a visit while you’re on the road:

Top 3 biker hotspots in the UK:

  1. The Bike Shed Motorbike Club, London, England: Restaurant/bar (££-£££) 
  2. The Leadburn Inn, Edinburgh, Scotland: Restaurant/bar (££-£££)
  3. Clyde Muirshiel Regional Park, South Clyde, Scotland: Nature and wildlife park (Free)

Top 3 biker hotspots globally:

  1. The Hideaway Grill, Arizona, USA: Restaurant/bar ($$-$$$)
  2. Triglavski Nardoni National Park, Slovenia: National Park ($$)
  3. Harley-Davidson Museum, Wisconsin, USA: Museum ($$$)

Daniel McCulloch, motorbike expert at Confused.com comments: 

“Motorbikes have grown in popularity, with more than 17,000 new bikes licensed over two years. While some cities are attracting more bikers, there are so many hotspots across the UK and the world for bikers to explore. 

“If you’ve recently bought a new bike or are looking for somewhere new to visit, knowing where to find the best routes can be confusing, with so many options out there. We’ve worked with Adventure Biker to unearth some hidden gems across the UK and the rest of the world, to inspire avid bikers on their journeys.”

To find out more about motorbike hotspots and routes around the world, see the full piece here https://www.confused.com/motorbike-insurance/biker-destinations/ 

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